We combine the research and analytical activities with production and promotion of social advertisements as well as perform educational, expertise and consultative functions and act as organizers of specialized programs, festivals and contests.
In public media space Laboratory is represented by three main web-sites:
www.socreklama.ru - the biggest Russian news archive and library of the social advertising and PSA, as well as law and knowledge database. Socreklama.ru is running from 2005.
www.esarussia.ru - a multipurpose web-portal, which represents three different stages of ESARUSSIA (Efficient Social Advertising in Russia) project:
- distant learning course for social advertising with regional NGO's, advertising agencies and universities in 12 different regions of Russia;
- annual conference dedicated to the social advertising in Russia;
- international exchange program financed by IREX and USAID between Russian and US major universities, NGO's and advertising agencies.
www.soclaboratory.ru - web-page of the Social Advertising Laboratory
Why choose the Laboratory