22 September took place meeting the Open committee on медиаполитике and Laboratory of the social advertisment of the pulpit public politicians State university - a High school of the economy. An accepted decision was On meeting about start of the project "the Social advertisment - outside of politiki". 

В frame of the project during liing ahead election months will вестись the social expert operation to activity political party and candidate-одномандатников on subject этичности use social technology and valuables. Information support project renders the newspaper "the Herald OK", journal "SREDA".

Мониторинг use the methods of the social advertisment in present election fight and his(its) reflection in mass media, debates participant will вестись on site www.sreda-mag.ru/ok (the section "Prozrachnosti") and "Social reklama.ru". The Totals of each month to realization of the project will be published in "the Herald OK". In september issue "Vestnika" ("SREDA" 53`2003) open committee and "Social reklama.ru" will present the first analytical material.

Очевидно that each party will try to make the most in election rhetoric subjects social problems. So today as never sharply cost(stand)s the question about protection of the social advertisment from abuse, confidence level maintenance to her. The Initiators hope that for present-day moment ed already it is enough professional community, which will be able this do.

Материалы, observations and variants of the decision of the problem possible to direct Inge Lion, executive secretary of the Open committee on медиаполитике (lev@sreda-mag.ru), Gyuzelle Nikolayshvili, project manager "Social reklama.ru" (guzella1@nm.ru) and Arthur Trapizonyanu, coordinator of the project "the Social advertisment - outside of politiki" (artnek@yandex.ru).

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