Main objective of the course: to pass the most efficient Russian and foreign social advertising technologies over to regional partners.
Participants of the course: organizations in the Russian regions interested in getting the most up-to-date information in the sphere of social advertising and, especially in social advertising production and promotion.
This
distance learning course is developed and run within the framework of a
multisided project “Raising Social Advertising Effectiveness in
At
the first stage (April 15 –
The poll indicates a high demand and desire to grip the knowledge of social advertising as an instrument of solving social problems in not less than 11 regions of Russia. Thus, the poll helped identify the regions and organizations representing them, where the request for acquiring knowledge and skills in social advertising are higher than in other regions.
The next stage supposes holding a series of distance videoconferences with the interested regions. There are 3 videoconferences planned by the time being: in September 2009, December 2009 and April 2010.
The
first scientific and learning event (videoconference) is scheduled for the
first part of September 2009. It will be devoted to the most burning issues of
the social advertising development as an instrument of social problems solving
in the regions of
We expect participation of the representatives of the Russian and American advertising community in September 2009. These professionals will discuss the most vital problems of the given regions, share their experience in creation of advertising campaigns and overcoming various difficulties often detaining organizations dealing with production and spreading of social advertising.
Below you will find a pilot description of the first videoconference and the plan of how to get ready to it.
The report:
George Perlov: Expanded Comments from 17 September 2009 Teleconference